Parkway Ford Lincoln wins J.D. Powers 2018 Dealer of Excellence Award



The J.D. Power Dealer of Excellence Program reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today's consumer expectations.


Not all dealerships can qualify. Those that do must pass a three-step process:


First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.


Second, interested dealerships must rank among their brand's top performers in key customer satisfaction areas consistent with measurements found in J.D. Power's Sales Satisfaction Index (SSI) Study


Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:

  • Listing vehicle inventory and pricing on the dealership website
  • Negotiating in an efficient and transparent manner
  • Offering a fair trade-in value
  • Presenting a clear and easy-to-understand F&I product menu

When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle.




Parkway Ford Lincoln 14-time Winner of Fords President Award

Parkway Ford is the proud recipient of 14 President's Awards from the years of 1998-2016. What is the Ford President's Award? The Ford President's Award is given to dealers that show the highest level of customer service, satisfaction, and overall experience. As well the President's Award is only give to 340 dealers across the nation from some 5,000+ dealers.




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